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News Stories

SUNY Erie, Facebook partner to offer Social Media Marketing Course

Article by: Paula Sandy

SUNY Erie Community College is partnering with Facebook to launch the second course in their digital marketing series. The latest offering in Social Media Marketing runs from September 16 through December 11 completely online. 

Social Media Marketing will introduce students to the practice of effectively using social media as part of a marketing campaign. Topics covered include voice and creative tone, building social media campaigns and their associated content calendars, managing social media budgets and calculating bids, and utilizing key metrics to optimize campaigns.

The course, which is part of a pilot program designed to give small business owners, entrepreneurs and non-profits the training needed to compete in today’s fast-changing global environment, is offered through SUNY Erie’s Workforce Development department.

The course fee is $199. Register online at www.ecc.edu/facebook or call 716-851-1800 for additional information.  


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