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Brand Guidelines

  • Brand Guidelines

    Erie Community College’s brand isn’t just its name, logo or design. It’s the overall perception. Every time you interact with students, families, alumni, media or community partners, you influence their perception of ECC. This is why it’s important to present a unified, consistent brand image.  ECC’s Branding Platform communicates all of the key attributes and provides all of the guidelines to show what ECC is, its standards, messaging and more.

    Brands simplify decisions and draw people together around shared values.  A good brand has enduring value, turning students into proud alumni and professors and staff into supporters. Branding must be built on authentic and actionable attributes, built out of every experience people have as they interact with our college.

    The objectives of a good brand image:
    • Delivers a clear message
    • Confirms credibility
    • Emotionally connects with target audience
    • Motivates students/target audience
    • Solidifies loyalty

    To succeed in branding we must understand the needs and wants of our students and prospects. We have completed this through our market research findings with the help of Stamats, Inc. ECC is working to implement their findings by integrating our brand attributes and strategies through our college at every point of public contact.

    Core Attributes and Key Messaging

    • Easy Access  - Whether you are starting toward a four-year degree, or a skilled and rewarding job within a year or two, ECC is the place for easy access.
    • Education that Fits  - With small classes and a competency focus, an ECC education fit this moment in a your life as well as what you need for the next step. 
    • Earned Confidence - As an ECC graduate, you will have the confidence that comes from real skills, earned achievements, and the education that helps you meet your goals.

    ECC Brand Promise

    The ECC brand promise combines the core values and delivery of key audiences. The brand promise should be used as a foundation for all marketing efforts.

    Through small classes and disciplined programs, Erie Community College makes it easy to start college, clarify professional paths, change careers, hire skilled workers and contribute to the growing vitality of the area.

    ECC Campus History

    Erie Community College is a two-year community college that is part of the 64-campus State University of New York system. ECC began in 1946 as the New York State Institute of Applied Arts and Sciences at Buffalo, one of five, tuition-free, two-year technical institutes for high school graduates. As public higher education evolved in New York, the college also evolved, becoming part of the State University of New York, strengthening its ties to Erie County, and, in 1960, moving to the present site of the North Campus in Williamsville, New York. The last name change occurred in 1969, when the institute became ECC. ECC added its City Campus in the early 1980s and the South Campus in 1972.

    Mission

    Erie Community College meets the needs of a diverse student body and contributes to regional economic vitality by providing high-quality, flexible, affordable and accessible educational programs committed to student success.

    Vision

    Erie Community College will serve as an innovative learning resource by striving for universal access to lifelong learning, catalyzing economic and cultural development, and supporting a diverse and mobile student body.