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Facebook Digital Marketing Certificate

  • Facebook Digital Marketing Certificate

    Program Overview

    SUNY Erie Community College Workforce Training & Continuing Education department has partnered with Facebook to launch a Digital Marketing Program and we are offering a $200 scholarship to participants.  This exciting program is designed for professionals to help their companies grow their business in today’s rapidly changing online environment and for students looking for a career in digital marketing.

    Upon successful completion of the program, learners receive a Certificate from Facebook, providing a compelling skill signal to maximize their employability. Graduates will also have built a portfolio of work that demonstrate their full range of competencies, from developing a strategic marketing plan to performing and analyzing the results of an actual social media and email marketing campaign.

    In this Certificate program, students learn to integrate foundational marketing concepts with practical technical skills, which ensures they gain real-world applied knowledge to be truly job-ready.

  • Courses in the Certificate program:

    Course 1: Foundations and Strategy of Marketing - Register Now!
    June 4 - July 25, 2019

    ▹ Recognize the role of marketing in the larger context of a business and business objectives.
    ▹ Provide a framework for students to think about concepts such as segmentation, targeting, value propositions, and metrics.
    ▹ Understand the market positioning and unique value proposition of a company and/or product.
    ▹ Develop segmentation of customers and user personas.
    ▹ Recognize the various online and offline marketing channels and rationale for marketing through each.
    ▹ Understand key marketing metrics and the purpose of backwards planning and measurement of marketing efforts with respect to these objectives.

    Course 2: Marketing Content Strategy and Branding

    ▹ Construct effective content by learning fundamental customer psychology and buying motivations.
    ▹ Write copy for marketing content.
    ▹ Understand search engine optimization.
    ▹ Learn principles and best practice visual design.

    Course 3: Marketing Analytics and Performance Optimization

    ▹ Recognize factors that drive conversion and opportunities to optimize marketing performance.
    ▹ Conduct A/B testing various elements of marketing efforts to increase conversion rates
    ▹ Identify key marketing metrics and their significance to determine strategic marketing optimization decisions.

    Course 4: Social Media Marketing

    ▹ Practice effective use of social media in a marketing campaign.
    ▹ Match voice and creative tone with appropriate social media channel.
    ▹ Build a social media campaign and associated content calendar.
    ▹ Create, launch and manage a Facebook ad campaign for a chosen business.
    ▹ Manage a social media budget and calculate bids.
    ▹ Utilize key metrics for optimization.

    Course 5: Search and Display Advertising

    ▹ Understand best practices and lifecycle of a search campaign and display campaign.
    ▹ Display advertising ecosystem and the different types of display ads available.
    ▹ Calculate bids and additional costs associated with search and display advertising.
    ▹ Utilize key metrics for optimization.

    Course 6: Email Marketing

    ▹ Identify best practices and key legal requirements for email campaigns.
    ▹ Construct campaigns using email automation tools.
    ▹ Understand lifecycle of email campaigns. 

  • Digital Marketing Job Demand

    This Certificate program, built in partnerships with Facebook, was established to address the growing talent shortage in the fast growing field of digital marketing.

    Today over 50% of all marketing expenditure in the US is spent on digital marketing.

    Digital marketing job demand has grown accordingly: in 2018, there were over 27,000 open positions specifically for entry-level Digital Marketing roles.

    Digital marketing skills are also increasingly a career booster in many other fields outside of marketing.

    In 2018, digital marketing skills were required in over 20% of job postings across 30 different occupations.

  • Need Help?

    Continuing Education

    City Campus
    Room O140
    121 Ellicott Street
    Buffalo, NY 14203
    P: (716) 851-1800
    F: (716) 851-1808

    Mark Hoeber
    Dean of Continuing Education
    E: hoeber@ecc.edu

    Frank DiRocco
    Senior Technical Assistant
    E: dirocco@ecc.edu

    Nicole Pike
    E: piken@ecc.edu
  • Program Highlights

    Facebook partnership: program graduates receive an industry Certificate from Facebook.

    Holistic and practical: programs are designed to prepare students for high-demand roles and effectively integrate technical skills with foundational and conceptual knowledge needed for career success.

    Learn by doing: high emphasis on applied, project based experiences using the actual software used on the job.

    Frictionless software instruction: students instantly start learning and using new digital tools without the roadblocks and frustrations that often come with installing and configuring new software. All software in the program is provided at no cost to students.

    Updated continuously: the field of digital marketing progresses quickly and changes often; key partnerships ensure content stays aligned with current trends and tools.

    Career readiness support: courses also include lessons which guide students through practical, career-specific job readiness, including resume creation and updates, interview prep, and use of digital job search tools such as LinkedIn and Indeed.com.