This Certificate program, built in partnerships with Facebook, was established to address the growing talent shortage in the fast growing field of digital marketing. Today over 50% of all marketing expenditure in the US is spent on digital marketing. Digital marketing job demand has grown accordingly: in 2018, there were over 27,000 open positions specifically for entry-level Digital Marketing roles. Digital marketing skills are also increasingly a career booster in many other fields outside of marketing. In 2018, digital marketing skills were required in over 20% of job postings across 30 different occupations.
Facebook partnership: program graduates receive an industry Certificate from Facebook.
Holistic and practical: programs are designed to prepare students for high-demand roles and effectively integrate technical skills with foundational and conceptual knowledge needed for career success.
Learn by doing: high emphasis on applied, project based experiences using the actual software used on the job.
Frictionless software instruction: students instantly start learning and using new digital tools without the roadblocks and frustrations that often come with installing and configuring new software. All software in the program is provided at no cost to students.
Updated continuously: the field of digital marketing progresses quickly and changes often; key partnerships ensure content stays aligned with current trends and tools.
Career readiness support: courses also include lessons which guide students through practical, career-specific job readiness, including resume creation and updates, interview prep, and use of digital job search tools such as LinkedIn and Indeed.com.